Definitions

Website Analytics 

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Sessions

A record of a single visitor browsing a website during a given time period. This can include multiple screen or pageviews, events, or ecommerce transactions. Sessions end at midnight on the day a session was initiated or after 30 minutes of inactivity.

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Pageviews

The instance of an Internet user visiting a particular page on a site. A pageview is recorded whenever a full page of your website is viewed or refreshed.

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Session Duration

The amount of time a single user spent clicking around your website, before either leaving, or until they took no action for 30 minutes (i.e. the session went idle). If that same user comes back after 30 minutes of inactivity, it will be counted as a new session, and the timer starts again.

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Bounce Rate

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

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New Visitor

A visitors who have reached a site for the first time. This is important in comparison with return visitors as an indication of loyalty and site value.

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Conversion

The point at which an activity or response to a call to action fulfils the desired outcome (i.e. subscribing to a newsletter or purchasing a product)

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Returning Visitor

A visitor who can be identified with multiple visits, through cookies or authentication.

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Impression

The number of times a piece of content (like an online advertisement) is seen; the views.

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