Prioritising women’s education and health needs not only makes marketing sense, but helps to ensure that the advantages of this access has a wider reach in terms of benefiting their families, wider communities, and can ultimately contribute to socio-economic development.

Medical scheme fraud and abuse of benefits is a relatively common problem in South Africa, and schemes such as CompCare have to fight an ongoing battle to deal with the problem, which costs the healthcare funding sector millions of lost rands each year.